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Leonie Mercedes

science writer and copy editor
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Here’s a selection of some of my client work.

blog posts

Roku | Many businesses are experimenting with AI. Should TV advertisers follow? | PDF

Roku | What makes a good TV ad? What we learnt from 1,600+ Canadian streamers | PDF

Roku | Why advertisers should be taking notice of lean-back TV | PDF

Roku | What advertisers need to know about fandoms | PDF

Roku | FlexiVODs are here to stay: How to advertise to TV streamers who constantly change platforms | PDF

Roku | Seize the day: How to use dayparting to optimise TV streaming ad performance | PDF

whitepapers

Roku | Video-on-Demand Evolution 2026 (sample)

Sodexo | Elevating Employee Experience

Mando + Digital Doughnut | AI-Driven Customer Experience

brochures, case studies & profiles

Royal Academy of Engineering | Brochure: Policy Fellowships and Systems Approaches in Government Programmes

Royal Academy of Engineering | Case Study: How Policy Fellows are creating lasting change in London’s busiest borough

Royal Academy of Engineering | Interview with Ragne Low, deputy director of the Scottish Government’s Offshore Wind Directorate

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